Learn how a strategic feasibility study helped avoid a USD60M overbuild in palm oil manufacturing—saving capital, optimizing operations, and validating founder pain points. Discover how MES tools can streamline future decisions.
đź’ˇ The $60M Temptation: When Gut Feel Drives Expansion
A Senior Manager at a major palm oil producer projected that future harvest volumes would overwhelm their current CPO mill. The proposed solution? Build a new second CPO mill. The initial cost estimate: USD60 million.
But the Board resisted the massive capital expenditure (capex). They consulted Andreano Ng, a neutral party, specializing in operational efficiency and strategic clarity, for an outside perspective.
đź§ The Power of a Strategic Pause: The Feasibility Study Question
Andreano listened and asked one critical question:
“Was there any feasibility study done to validate these assumptions?”
The answer was no. The decision was based on forecasts and gut feeling.
Andreano’s advice: “Let’s pause and analyze the situation with real data first.”
📊 From Assumption to Clarity: The Feasibility Study Results
After gathering harvest forecasts, mill specs, and peak season throughput data, the study revealed:
The existing mill could be upgraded to handle peak loads
No need for a new mill
Cost of upgrade: USD10 million
Savings: USD50 million
 Outcome: Strategic optimization, not asset bloat
Metrics analyzed included production capacity, equipment uptime, and peak season bottlenecks—all critical for validating manufacturing expansion.
🚀 4 Key Takeaways to De-Risk Your Next Expansion
âś… Validate Assumptions
Gut feel ≠strategy. Always back decisions with data.
âś… Optimize Before Expanding
Lean into upgrades before committing to capex-heavy builds.
âś… Align Stakeholders
Board resistance can be a signal—not a setback.
âś… Protect Capital
Avoid “white elephant” assets that drain ROI and morale.
đź§© How an MES (Manufacturing Execution System) Prevents Overbuilding
The feasibility study was manual and time-consuming. While it saved millions, it also exposed a critical vulnerability: lack of real-time operational data.
This is where modern tools like a Manufacturing Execution System (MES) change the game.
What MES Enables:
Real-Time Visibility: Track throughput, equipment utilization, and inventory instantly
Data-Driven Decisions: Simulate expansion scenarios with centralized operational data
Quality & Compliance: Built-in traceability ensures regulatory alignment
Team Empowerment: Role-based access improves cross-functional clarity
MES transforms disconnected tools into a unified, scalable system—ideal for SMEs navigating growth.
If you're navigating expansion, don't fly blind.
Explore smart factory tools that give you real-time clarity, operational confidence, and scalable control—so your next feasibility study isn’t just accurate, it’s effortless.
Planning your next expansion? Book a complimentary 15-minute strategy call to see how a data-first approach can de-risk your investment.
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